Cutting the Fluff: Developing Better Marketing and Communication

Hosted by The Women’s Business Center of Charlotte.

Topic: Cutting the Fluff: Developing Better Marketing and Communication

Effective communications strategies to establish a solid foundation for growing your business and creating partnerships across your industry is critical. While marketing your business is one thing, effectively communicating your business WHY is another that we often miss the mark on. Our modules will show women how to implement tactics to position their brands for success, media coverage, social media success, etc. Very heavy on communications strategies and resources for growth/scalability.

Students will go through six modules throughout the course of the cohort. Specific emphasis will be placed on a case study to be broken down into pertinent examples and actionable steps.
• Course orientation and introduction to branding vs marketing
• Establishing your brand values and message (customer discovery and why)
• Micro lessons from Biz 101
• Communication and brand management goals and KPls
• Successful launch tactics
• Case study final analysis

Attendees will walk away from this course with an action oriented communication plan that supports their brand values. Students will be able to effectively communicate their mission and why via a 30 second elevator pitch.

Develop an agile pitch deck, a short and long form bio, and customer discovery report.
Through interactive lessons, students will have the opportunity to test out their proposed messages and receive feedback on efficiency and effectiveness.

**Limited Scholarships Available valued at $900!***

**Session Dates:** May 12, May 19, May 26, June 2, June 9, and June 16

**Session Time:** 6 PM – 8 PM

**Eligibility Requirements:**
* You must be a woman in business
* You must be able to attend all 6 sessions
* You must have internet access
* You must have a laptop or computer (not Chrome Books)

* Complete the online database registration
* The Women’s Business Center Review and determine acceptance
* Congratulation letter emailed for one to complete Withdraw Agreement if accepted into the program
* Complete and sign agreement
* WBCC send Calendar invite with Zoom Meeting information

Speakers: Greg Hedgepeth / Evelyne Del

Click here to register.


WBCNC – Remote Customer Service: Effective Communications

Topic: Customer Relations

In these changing times, this yearlong series of webinars will assist the small business owner and their employees in maintaining excellent customer service, and in turn, maintain your business!

Focus: Effective Communications

Speaker(s): Dionne McGee DG McGee Enterprises

Co-Sponsor(s): WBCNC

Fee: No Cost

Contractors Empowerment Event: Breaking Through Barriers – Business Communication Simplified

Durham County MWBE Program and the City of Durham’s Equity & Inclusion Dept. are co-hosting our 2nd Annual Contractors Empowerment Event

About this Event

Durham County MWBE Program and the City of Durham’s Equity & Inclusion Dept. are co-hosting our 2nd Annual Contractors Empowerment Event!

Come and learn about local government business development programs and more! If you’re a small business owner, a minority business owner or a woman-owned business that is looking to expand your business and learn more, you should plan on attending! If you’re interested in local governmental contracting, you should plan on attending! If you’re wanting to meet other business owners and network, you should plan on attending! This event is designed to allow business owners to meet and support each other! Select business owners and select business/industry support organization leaders will share their expertise during the business round table. You won’t want to miss this event!

A brief listing of presenting experts includes the following and more…

Durham County MWBE Program – Program Coordinator, Keisha Davis

City of Durham Department of Equity and Inclusion– Contracting and Compliance Mgr, Eric Miller

All for 1 Inclusion Innovators– President, Renee Jones

United Minority Contractors of NC– President, Patrice Gilmore

Small Business Center– Director, Lashon Harley

Durham County Library– Adult Services Librarian, Larry Daniels

Right Build International and Davis Technical Staffing– President, Karl Davis

Click here to register.