Building Your Online Presence

Hosted by The Women’s Business Center of Charlotte.

Topic: Building Your Online Presence

Part 1: Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish. In this session we’ll show you how to:

• Create or claim your Business Profile on Google

• Manage your business info across Google Search and Maps

• Use Google My Business to connect with potential customer

Part 2: Discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.

Speaker(s): Linda Hughes

Click here to register.

Build, Sell, and Promote Your Brand

Topic: Marketing and Sales

Are you attracting the right customers? Do you need more help on how to market your business? Join us for this session as we talk about the best practices for marketing and selling your products or services.

Facilitator:

Nickkol Lewis, Senior Creator with Visual Appeal, LLC

Visual Appeal is a SWaM certified creative agency located in Mechanicsville, Virginia. They provide a brand consistent creative and technical solutions for businesses and organizations nationwide.

In this session we will cover:

  1. What is Branding? You will build awareness of the importance of “Your Brand” for your business
  2. Remaining relevant in the market (locally, regionally, across the blueprint)
  3. How to promote your business through effective branding models?
  4. Is your brand important to your business?
  5. Branding strategy…
  6. What market are you targeting?
  7. Branding tools targeted for your niche? Q &A

Fee: No Cost

Click here to Register Online

Build, Sell, and Promote Your Brand

Topic: Marketing and Sales

Are you attracting the right customers? Do you need more help on how to market your business? Join us for this session as we talk about the best practices for marketing and selling your products or services.

Facilitator:
Nickkol Lewis, Senior Creator with Visual Appeal, LLC

Visual Appeal is a SWaM certified creative agency located in Mechanicsville, Virginia. They provide a brand consistent creative and technical solutions for businesses and organizations nationwide.

In this session we will cover

  1. What is Branding? You will build awareness of the importance of “Your Brand” for your business
  2. Remaining relevant in the market (locally, regionally, across the blueprint)
  3. How to promote your business through effective branding models?
  4. Is your brand important to your business?
  5. Branding strategy…
  6. What market are you targeting?
  7. Branding tools targeted for your niche? Q &A

Fee: No Cost

Click here to register online

WBCC – 4 Steps to Creating a Marketing Plan

Hosted by The Women’s Business Center of Charlotte.

Topic: 4 Steps to Creating a Marketing Plan

Do you have a marketing plan for your business? Even if you do, when did you last review it? In this session you will look at the following:
• What do you sell and how do you describe it from a marketing perspective?
• Who is your target market?
• How are you going to reach them?
• How are you going to measure and evaluate the effectiveness of your campaign?

Speaker(s):   Jules Monroe

Click here to register.

WBCC – The ROI of Social Media

Hosted by The Women’s Business Center of Charlotte.

Topic: The ROI of Social Media

Here’s a question I hear all the time: “How do you measure the Return on Investment on social media?” The truth is, most businesses can’t and don’t measure it. Why? Because when they created their social media strategy (if they even have one), they didn’t include tracking qualified prospects and sales.
Don’t make the same mistake with your own social media efforts. In this seminar we’ll cover
• How to set clear social media goals
• Why platform selection is critical to measuring ROI
• How to create a strategy to track leads and turn them into qualified prospects and sales

Speaker(s): Jules Monroe

Click here to register.

WBCC – Branding Your Business

Hosted by The Women’s Business Center of Charlotte.

Topic: Branding Your Business

Do you know you need a brand for your business but not really sure what that means or why it matters? Do you have a logo and think you’re all set? In this seminar you’ll learn how your brand is bigger than your logo – along with what branding is, why it’s important for your business and how it’s different than marketing. You’ll also learn 6 key building blocks for your brand and how a strong brand helps attract your ideal clients. This is designed to help new businesses create their brand and established businesses strengthen their brand.

Speaker(s): Lisa Speer

Click here to register.

WBCC – IAM Quotient

Hosted by The Women’s Business Center of Charlotte.

Topic: IAM Quotient

The IAM Quotient is a three-phase approach to building a sustainable life and business. In this webinar, you will learn how to

1.) Identify ( Who/What is your business?)
• Assess the identity of your business/business goals.
• Identify, develop, and simplify your concept into a purposeful, marketable, and effective solution.

2.) Align: (Where do you want your business to go ?)
• Evaluate your belief system and develop a strategic structure to reach your desired goals.

3.) Manifest- (How do you get there?)
• Access, develop, and implement the resources you need to:
• Administratively Operate your Business.
• Attract and Engage your customers with consistency
• Develop methods to sustain and grow your business.

Speaker(s): Lindsey Perry

Click here to register.

WBCC – Running Paid Ads on Social Media

Hosted by The Women’s Business Center of Charlotte.

Topic: Running Paid Ads on Social Media

Get hand on experience creating and managing paid social media advertising. All businesses need marketing and social media is the fastest way to spread information. Social Media marketing can help with 4 key things that all businesses need:
1. Brand Awareness
2. Website Traffic
3. Connect with your customer and audience
4. Drive more sales

Speaker(s): Nicole Crawley

Click here to register.

WBCC – Digital Marketing: Podcasting 101

Hosted by The Women’s Business Center of Charlotte.

Topic: Digital Marketing: Podcasting 101

Podcasting is on the rise! In 2019, more than half of American households listened to a podcast. With more than 800,000 podcasts available, audiences can listen to a wide-range of stories, perspectives and voices. Podcasting isn’t just for celebrity hosts or journalists; anyone can create, host and launch a podcast!

After attending the Queen City PodQuest Academy’s free “Podcasting 101” workshop, you’ll gain:

• An understanding of the fundamentals of podcasting
• Tips on how to record, produce, and upload a podcast
• Ideas on how to market the podcast and connect with listeners
• A resource list (with tips, tricks and how-to’s) to help continue podcasting

Who Should Attend?
• Anyone interested in podcasting and sharing their ideas/stories through audio.
• No prior knowledge or experience is required.

Speaker(s): Joni Deutsch

Click here to register.