Hosted by The Women’s Business Center of Charlotte.
Topic: 4 Steps to Creating a Marketing Plan
Do you have a marketing plan for your business? Even if you do, when did you last review it? In this session you will look at the following:
• What do you sell and how do you describe it from a marketing perspective?
• Who is your target market?
• How are you going to reach them?
• How are you going to measure and evaluate the effectiveness of your campaign?
Speaker(s): Jules Monroe
Hosted by The Women’s Business Center of Charlotte.
Topic: The ROI of Social Media
Here’s a question I hear all the time: “How do you measure the Return on Investment on social media?” The truth is, most businesses can’t and don’t measure it. Why? Because when they created their social media strategy (if they even have one), they didn’t include tracking qualified prospects and sales.
Don’t make the same mistake with your own social media efforts. In this seminar we’ll cover
• How to set clear social media goals
• Why platform selection is critical to measuring ROI
• How to create a strategy to track leads and turn them into qualified prospects and sales
Speaker(s): Jules Monroe
Hosted by The Women’s Business Center of Charlotte.
Topic: Branding Your Business
Do you know you need a brand for your business but not really sure what that means or why it matters? Do you have a logo and think you’re all set? In this seminar you’ll learn how your brand is bigger than your logo – along with what branding is, why it’s important for your business and how it’s different than marketing. You’ll also learn 6 key building blocks for your brand and how a strong brand helps attract your ideal clients. This is designed to help new businesses create their brand and established businesses strengthen their brand.
Speaker(s): Lisa Speer
Hosted by The Women’s Business Center of Charlotte.
Topic: IAM Quotient
The IAM Quotient is a three-phase approach to building a sustainable life and business. In this webinar, you will learn how to
1.) Identify ( Who/What is your business?)
• Assess the identity of your business/business goals.
• Identify, develop, and simplify your concept into a purposeful, marketable, and effective solution.
2.) Align: (Where do you want your business to go ?)
• Evaluate your belief system and develop a strategic structure to reach your desired goals.
3.) Manifest- (How do you get there?)
• Access, develop, and implement the resources you need to:
• Administratively Operate your Business.
• Attract and Engage your customers with consistency
• Develop methods to sustain and grow your business.
Speaker(s): Lindsey Perry
Hosted by The Women’s Business Center of Charlotte.
Topic: Running Paid Ads on Social Media
Get hand on experience creating and managing paid social media advertising. All businesses need marketing and social media is the fastest way to spread information. Social Media marketing can help with 4 key things that all businesses need:
1. Brand Awareness
2. Website Traffic
3. Connect with your customer and audience
4. Drive more sales
Speaker(s): Nicole Crawley
Hosted by The Women’s Business Center of Charlotte.
Topic: Digital Marketing: Podcasting 101
Podcasting is on the rise! In 2019, more than half of American households listened to a podcast. With more than 800,000 podcasts available, audiences can listen to a wide-range of stories, perspectives and voices. Podcasting isn’t just for celebrity hosts or journalists; anyone can create, host and launch a podcast!
After attending the Queen City PodQuest Academy’s free “Podcasting 101” workshop, you’ll gain:
• An understanding of the fundamentals of podcasting
• Tips on how to record, produce, and upload a podcast
• Ideas on how to market the podcast and connect with listeners
• A resource list (with tips, tricks and how-to’s) to help continue podcasting
Who Should Attend?
• Anyone interested in podcasting and sharing their ideas/stories through audio.
• No prior knowledge or experience is required.
Speaker(s): Joni Deutsch
Hosted by The Women’s Business Center of Charlotte.
Topic: Foolproof Brand Management for Busy Entrepreneurs
In this session business owners will learn:
Speaker(s): Evelyne Billingslea
Hosted by The Women’s Business Center of Charlotte.
Topic: Do You Understand Your Business Social Media Analytics?
Limited Seating!!!
“Measure your efforts” How can I measure how people interact with my page and posts? With page insights, you can learn posts people are engaging with- or not engaging with and make the best decisions about what content is going to get you the most effect on your page. With these results you will be able to build your audience and get more people interacting with your business.
Speaker(s): Linda Hughes / Nicole Crawley
Speaker(s): Roberta McCullough
Co-Sponsor(s): Wake Tech Community College
Click here to REGISTER
This seminar will cover some of the best marketing tools that are free or at a very low-cost and explore creative ways to promote your business without breaking the bank or your budget.
Speaker(s): WBCNC Staff
Fee: No Cost
Click here to REGISTER
